Saatchi & Saatchi London
Make people laugh
“The most powerful strategy in advertising is to tell the truth,” John Hegarty started at the V&A. Another brilliant talk in the British Design series, the lecture room was filled with advertising industry players and hopefuls – a different vibe to the other talks in the series.
“Everything you do has to be better than it was yesterday” -Kenneth Grange
Kenneth Grange spoke at the V&A on Tuesday the 8th of May as a part of the British Design Series – as a Scandinavian into design, and a planner worried about the lack of importance that brands that are not Apple place on design today, I was there to hear him out. Continue Reading →
V&A Design Icons
I seem to be spending a lot of time at the V&A at the moment.. Their Friday Late’s are brilliant fun and last Friday I went there to see the iconic Mary Quant – her talk was the first of a series of talks celebrating the new V&A: British Design 1948-2012 Innovation in the Modern age – exhibition that opens on the 31st.
Chocolate bunny
Came across this at the V&A shop the other day.. A little treat to celebrate International Women’s Day! I am sure the Queen will be having several..
Rap names, yo!
Came across this brilliantly funny new map of rap-names and their origin and relation to each other.. The map has been updated since the original “Grand Taxonomy of Rap Names” in 2010.
My favourites are “Blaqthoven” and “Del Tha Funkee Homosapien”!
If you’re inspired and like many others want to get famous by using an ubercool rap name, try the Rap Star Name Generator! My generated rap name is “Macy Valentine”, remember that b*****s!
Friday’s Fresh Meat III
Here are a few interesting bits from last week.. As we prepare for our Saatchi&Saatchi outlook on 2012, we are very much looking ahead in the spirit of our nation.. Continue Reading →
Marketing’s Abuse of Science
We, the marketing community are frequently guilty of a horrendous lack of rigour in our own use of research and statistics yet we gobble up, with gay abandon, sound bites from academic cross over pop-science because we feel that they empower us. Gladwell, NLP and Behavioural Economics are the tonics to our self doubt; to conflicting instincts within agencies and to reproachful clients (and in the worst cases to a lack of genuine original thinking). Continue Reading →
Helping Us Help Ourselves
Due to recent, and not uncommon, mismanagement of my personal finances I found myself staring down the barrel of a very tight looking week. My budget for food shopping was anything between £5 and £8 depending on the copper-silver ratio in my change pot. What a glorious revelation then, when I swiped my Nectar card on a basket full of Sainsbury’s Basics pasta, bread and potatoes, that I had somehow accrued £16 (real value) of points in some 18 months since I bothered to fill out the form. In a split second I’d managed to triple my budget – sweet, expensive, protein relief ensued. Continue Reading →