Happy Leap Day!
Before the second day of TED2012 kicks off.. A word about Day 1 of the Conference, which this year is themed around “Full Spectrum” (whatever they mean by it).. I am anxiously following Guardian’s Live Blog as a substitute for being there in person. They give a good detailed account, which is further deepened by reading the TED blog (before they finally release the actual videos..).
The most interesting talks from Day 1:
Continue Reading →
The link to development tool If This Then That (ifttt) was sent around the office the other day and it looks like a damn useful find for defining tasks to put the internet to work for you. Take a look here.
Our Digital Planner Faraaz Marghoob noted:
Ad agencies are very good at latching onto buzzwords, though often they are also pretty adept at wildly misusing them in self congratulatory Big Thinking. We have had “Participation” bandied about, “Behavioural Economics”, “Gameification”, and more recently “Transmedia”. And in the tradition of self congratulatory Big Thinking from an ad person- this is about “Transmedia”.
This is an Automated Response. Please choose from the following FAQs. Your call is 4,000th in the queue*. Please send an email to this generic address and we’ll get back to you after you’ve already worked out what to do by yourself… *Calls cost 80p / minute from a BT landline.
Being kept waiting around only to be confronted by something entirely impersonal when you need help is one of the main gripes for today’s online consumers. 3 Sweden know this and they’ve brought us a new way to interact with their human sales staff which is simultaneously online and face to face. Continue Reading →