Transmedia Adscapsim…an ironic use of buzzwords

Ad agencies are very good at latching onto buzzwords, though often they are also pretty adept at wildly misusing them in self congratulatory Big Thinking. We have had “Participation” bandied about, “Behavioural Economics”, “Gameification”, and more recently “Transmedia”. And in the tradition of self congratulatory Big Thinking from an ad person- this is about “Transmedia”.

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