The Guardian’s Media Map

The Guardian has accessed data from Bitly on above average clicks for major UK news sites on social media and using the data created an interactive map showing the most influential UK news sites and what their main catchment areas are.

Inspired by the media map Forbes created for the US, the UK map is not based on total number of clicks; if it was the map would only show the sites with the most traffic. The data is normalised, showing the sites and stories which are most increased compared to their average readership across the UK.